 | Reading Truck
Body, LLC won The Work Truck Show 2009 Editors’ Choice Award for New
Product Innovation and the inaugural Work Truck Show Green Award for
its new Aluminum Classic II Service Body that debuted at The Work Truck
Show 2009. Here, Steve Carey, senior director of operations for the
National Truck Equipment Association (NTEA) congratulates Jim
Kraschinsky, senior vice president of sales and marketing for The
Reading Group, and his team on the wins. (Left to right) Jim Quaglia,
Reading product/marketing manager, Brenda Foley, Reading marketing
coordinator, Carey, Kraschinsky and Hanna Rhamy, Reading zone manager.
| | | FARMINGTON HILLS, MI —
Reading Truck Body, LLC (Reading, PA) won two awards at The Work Truck
Show® 2009 last week, both of which were voted on by industry trade
press. The company’s new Aluminum Classic II service body earned The
Work Truck Show 2009 Editors’ Choice Award for New Product Innovation
and the inaugural Work Truck Show Green Award. With these awards,
attending media recognized the Aluminum Classic II as both the most
innovative new product at the show and the one that most advances work
truck fuel utilization.
The Work Truck Show 2009, North America’s largest work
truck event, was held in conjunction with the 45th Annual National
Truck Equipment Association (NTEA) Convention March 3-6 at the
McCormick Place West Building in Chicago, IL.
Attending media selected the Editor’s Choice Award winner
from a field of nearly 100 products introduced through the Work Truck
Show New Product Spotlight and New Product Media Guide programs. The
NTEA developed the Work Truck Show Green Award this year to recognize
companies that have gone the extra mile to develop products and
technology that advance work truck fuel utilization. Editors at the
show chose from 17 entries in this contest.
Reading says that its new 8-foot Aluminum Classic II
service body weighs 45 percent (500 pounds) less than comparable steel
service bodies, providing a fuel savings of up to 12-percent, depending
on vehicle application. The Aluminum Classic II also offers improved
payload capacity and reduced wear and tear on chassis components. It is
fully recyclable. Priced just 15-percent higher than a standard steel
body, the new Aluminum Classic II features stainless steel rotary
locks, hidden hinges, the Dual Pro door seal system, LED lights and a
slam-action tailgate. Reading provides a 10 year limited warranty on
the body, which is available in 8-foot single wheel and 9-foot dual
wheel models.
“We predicted that our customers and potential buyers were
going to be greatly impressed with the new Aluminum Classic II, and
we’re gratified that media at the show also recognized the value and
advantages of this product,” says Jim Kraschinsky, senior vice
president of sales and marketing for The Reading Group. “We’ve been
manufacturing aluminum service/utility bodies of all sizes for more
than 25 years, and we’re particularly excited about these new bodies
that offer such huge weight and fuel-saving benefits. The Aluminum
Classic II is Reading-rugged, environmentally friendly, and will help
fleets, utilities, contractors and companies of all types to save
money.”
For more information on Reading Truck Body, visit www.ReadingBody.com.
Produced annually by the NTEA, The Work Truck Show showcases
Class 1-8 vocational trucks and equipment. The Work Truck Show 2010
will be held in conjunction with the 46th Annual NTEA Convention March
9-12 (Show floor opens March 10) at America’s Center in St. Louis, MO.
For more information, visit www.ntea.com or call 800-441-NTEA (6832).
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